I recently wrote a review/opinion piece on the new Aphex Twin album, 'Syro' which has caused a stir - actually that would be an understatement. Admittedly, there were a few little jabs at the kind of fanatics that any music artist inevitably draws.

Was I unfair in what I thought about the album and some of the fans that populate message boards? Maybe. Who cares. It's just one person's opinion.

What surprised me and was an absolutely wonderful boost to my ad revenue was the sheer number of people visiting. In the space of three days, my site traffic increased twelve-fold. I haven't even begun to calculate the revenue generated from all the social media and other places where clicks are converted to cash.  

Some people really do overreact. That's fine. Every little bit helps.